We're our different bodies
—with dissimilar preferences,
of distinct personalities.
We're not designed to fit
just one prescribed trend
every season, just as no one
school of thought is
subscribed by every human.
We aren't by-products of
similar styles from different
brands, seasons on end.
We're the diverse. We’re our
own itching ideas, driven
instinctively by creative
impulses and curious desires.
We’re our explorations of
self-expressions and latent
inspirations that beget
choices—the onliest
sentiments needed to reflect
the code of fashion.

We're not fashion's perfect
identity. We're a free-form
fashion collective.

We're the next change of seasons.

Here's to a new trend.
To creativity as priority, to
fashion driven by individuality.
To an alternate route for
recognition, where ideas and
works are credited to a name
that actually belongs to them.
And to becoming one, as
diverse fashion intelligentsias.
To a more humankind
environment—lesser rules and
corporate influences.

Here's to a fashionable future,
in human fashion.

Made for fashion creatives, driven
by fashion enthusiasts.
We're social kind—a movement
that empowers all fashion talents
the right to fame through majority
decisions, removes monopolies
by rebuilding the original human
connection. While at it, it's also
where we must celebrate the art
of fashion to its nuances.

Creativity is not a governed
decision. It's expressed by
collectives of contrasting
individuals. If the majority loves
an artwork, the creator
deserves it. If it burgeons into
a fad, everyone who loved
it—decided it. This, we believe
is a dreamer's idea. Possible
only if we come together, better
built if we’re creative partners.
After all, who're the ones really
contributing to the fashion
landscape? Isn’t it you—the
fashion designer, the fashion
affiliate and the fashion lover?

Welcome to fashion social kind.